Guillaume Boulbes is the CTO and one of the founders of easyfeed. He started his career in 2007 at HP as Lead Architect for financial applications. From 2011, he worked 7 years for AIM Software as EDM Product Manager and Presales Lead. In his many EDM implementation projects, Guillaume received the same request from every Market Data Manager all over again: how can one get more control over data usage within the organization and reduce market data cost to the minimum? In 2017, Guillaume decided to address this industry need and created with his partners the innovative Cloud solution www.easyfeed.io. In 2 years-time, easyfeed has become the most innovative solution to provide control, transparency and compliance on market data usage. Many financial institutions rely on easyfeed to optimize their market data spend and to automate cost allocation company-wide.